How to Use LinkedIn to Attract Prospects in 6 Simple Steps – Marilyn Beggs' Blog

How to Use LinkedIn to Attract Prospects in 6 Simple Steps

So you've got a LinkedIn profile...

​But are you aware of just how powerful a platform you have at your fingertips for building your mlm business online?

​It's especially a great place to start if ​you're a struggling network marketer with little to zero budget because, if you know what you're doing, you can do it for FREE.

​You see, I was one of those people who had a LinkedIn profile, but hardly ever visited the platform...

That is, until I met an incredible entrepreneur who secretly discovered how to leverage this untapped goldmine.

​What I learned from her has been such a blessing to me in building my business online and her strategy only takes a few minutes a day.

And that's why I want to introduce her to you.

​Gloria MacDonald has been silently producing mind-blowing results in her business…

She’s generated over $100k in income in just the past year alone, exclusively using LinkedIn prospecting and recruiting strategies.

​Taking what ​she learned from attraction marketing and applied it to this “social” network RIPE for the network marketing profession.

​In the interview excerpt below, Gloria reveals in 6 Simple Steps how to use LinkedIn to rapidly ATTRACT the BEST prospects, enroll new recruits, and grow your team!

​Now, I'd like to cut to the chase, ​

​So here’s Gloria …

Did you know...

The average LinkedIn user has more than two times the buying power of any other social media platform

That's right.

And guess what, the free version of LinkedIn works like gangbusters. Which means investing​ a tiny bit of your time each day actually pays off big!

So it’s upscale.

​It's so nice to not have to be worried about people not being able to afford this.

​But, this strategy works because of how well you can target people in the opportunity space, who do have money!

Also, people on LinkedIn are very happy and eager to pick up the phone and have a business conversation with you.

Let’s say you have a weight loss product…

It’s easy to target people who are interested in weight loss.

Or, if you have a product for vegans, it’s easy to target people on LinkedIn who live a vegan lifestyle and are looking for information.

You can target ANY niche or interest on LinkedIn.

I happen to be targeting people in the opportunity space, but you don’t have.

Okay, now let’s dive into…

LinkedIn Prospecting in 6 Simple Steps​

It’s easy.

Starting with step #1…

First, you decide WHO your target audience is, who you really want to focus on.

Then you target those people.

And invite those targeted people to connect with you.

In fact, I only invite targeted people to connect with me, and I only accept invitations from targeted people.

All kinds of people might ask me to connect with them and I just choose not to accept them.

You can if you’d like, of course.

But I choose not to, because I want to be super-targeted and focused on who I am and who my messages are going to.

Next, as soon as someone connects with me, accepts my invite to connect, or I accept their invite to connect with them, I send them a message saying…

“Thanks for connecting. I’m passionate about building an income from home and here’s something that I think could help you move forward with your goals.”

Obviously, it’s worded more carefully, but that’s the gist of it.

And I provide a link to a freebie,  to collect leads.

Then, I stay in touch with people.

Just like Facebook, LinkedIn will let you know when a contact has a birthday, but they also let you know when they have a work anniversary, or when they’ve changed jobs.

So I send messages at all those times with links to different offers and invite them to subscribe to my email list.

So I’m building my e-mail list as well.

Next, I do regular posts on LinkedIn.

There’s also a feature where you put your own blog post on LinkedIn.

They call it an “article” but for all intents and purposes, it’s a blog post.

​I post on LinkedIn three times a day.

Then, I send out invites to connect with new people every day.

And I send messages to people, and I also endorse people, which is another feature of LinkedIn.

You can endorse people for skills.

So every day, I endorse people for skills and then after I’ve endorsed them, I send them another message.

Every message I send out has a link to some free valuable info, in exchange for their contact info.

Every post I put out there and every article I write has a link to something valuable, which my target audience would be interested in.

For example, I’m sure someone shared this link online and you are reading this now, because it adds value to you. It’s the same thing!

Finally, I’m constantly staying in touch with my audience and offering them value—something that can help them build their business or income goals.

In the social media world, this tends to be taboo; posting a link or sending somebody a link.

And sure, on most platforms, you don’t want to do that, primarily because people don’t like it.

But…

LinkedIn is different

…because people go there for business purposes

Therefore, they’re more open to hearing about what you have to show them from a business standpoint.

Something that I’ve seen in trying to show people how to use LinkedIn effectively, is getting their heads around this idea that you can send a link.

​So, once connected, the very first message you send, send a link because people are serious about doing business there.

Although we call it a social media platform, it really is a business media platform.

People do not want to waste their time trying to do all the fake back-and-forth acting like they’re being social when they’re not being social.

They’re getting down to business and that’s the beauty of LinkedIn.

It saves tons of time, because…

People are not there to be entertained

They’re there to do business.

I post on Facebook 12 times a day, and eight of those 12 posts are inspirational, motivational, and things like that.

Do NOT do that on LinkedIn!

When I see people doing that on LinkedIn, I groan, and I think…

“Oh geeez... another person who doesn’t understand LinkedIn.”

If you look at the feed on LinkedIn, there’s not a lot of the inspirational/motivational stuff.

So don’t post any pictures of your cute dog, or cat, or your kids!

It’s not what the platform is for.

LinkedIn is about business

People are there to find out about business, to find business opportunities, and to do business.

That’s the beauty of it for the purposes of someone in the online business community.

People are on LinkedIn to grow their incomes and dead serious about achieving…

And you have the tools – especially ones like this – to help them achieve their goals!

One of the bonuses you'll learn is how network marketers can create multiple streams of income.

So it’s not just about trying to get people to join you!

It’s about offering them value, wherever they may be.

  • If they’re looking for a home or a new opportunity, great!
  • If they’re looking to commit further to what they’re currently doing, awesome!

With this knowledge, you can always provide a solution to what they need, either way.

I love that you can be straight forward with people on LinkedIn.

When I’m on the phone with a prospect from LinkedIn, right out of the gate, we’re talking about business.

This is the type of conversation I use to connect with people:

  1. I start by asking people how their business is going
  2. Then we get right into them sharing details with me about their business
  3. Finally I share a resource with them for helping them achieve their goals

And you know what?

Nobody’s ever offended!

Because again, the whole basis is you’re there to do business.

One phone call and I make sales—I just do.

The other thing is when I’m posting on LinkedIn:

My link is always going directly to an offer page - nothing free!

And I make sales all the time by offering something of value, something that’s going to help them move forward with their goals.

They purchase while I’m sleeping or while I’m out to dinner or doing other things to build my business.

You can go directly to the sale on LinkedIn because, as I’ve hopefully made clear…it’s NOT about being social!

People didn’t join LinkedIn to find out about their cousin’s wedding…

Or what happened to their friend’s dog, or what they ate for lunch.

It’s about doing business, connecting with people who are in business, and helping people find business opportunities.

​     *     *     *     *     *

I hope you had a few “aha” moments, because…

There are 500 million+ professionals on LinkedIn… and they’re ready to talk business!

​If you're ready to explode your business using LinkedIn,

​Then check out Gloria’s comprehensive 2-hour training​ on how to use LinkedIn to connect with whatever target audience you want.

​Whether you want to target people in the health space, in the real estate space, or in the opportunity space, etc.

Gloria’s strategy is very unique, and it won’t require you to spend a dime on advertising.

​She reveals her breakthrough method for using LinkedIn to attract TOP-NOTCH prospects… make more sales… and enroll new people…

​You will literally be learning Gloria’s entire in-depth LinkedIn Recruiting Playbook​!

CLICK HERE to get all the details.

It’s been a long time since I’ve been this excited about something.

​To your success,

~Marilyn Beggs

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