In the traditional business world, people think having a BIG business with a bunch of resources…
…such as being able to hire the best, pay signing bonuses, issue stocks galore, cut enormous paychecks, and provide outrageous perks…
…all SEEM like unfair advantages large corporations have over the “little guy.”
But in actuality, being small has its own advantages.
In the book titled, The Road Less Stupid, Keith Cunningham talks about some of the advantages of being a small company.
But what about being small in network marketing?
You may sometimes catch yourself, especially at company events, wishing you were already a double diamond or a top earner....assuming those people have an advantage over you.
Maybe they have more experience, maybe they have certain skills you haven't learned yet, maybe they have charisma or just the credibility to be able to recruit more successfully.
So, of course, they're able to recruit and build an organization faster than you, right?
Naturally, you may think…
If I could just be where they are at, with their resources, influence, and credibility, that would be a huge advantage.
But the reality is that being small gives you the advantage, which you can begin to exploit. I'd like to share with you what that advantage is.
This is how I learned being small can still lead to successful network marketing.
Most of the top earners in my first company built their organizations a LOOONG time ago.
We're talking way before the Internet took off, and the reality was this…
Their organizations were dwindling.
They were too high in their “ivory tower” to understand the struggles and the changing dynamics of the field.
They didn’t know what was happening in the everyday life of a network marketer.
And their biggest disadvantage was how restricted they were.
Here's what I mean…
Unfortunately, some network marketing companies and/or organizations operate like a cult.
Sounds creepy, but it's true.
These companies watch what their leaders are doing like a hawk.
And they certainly don't want leaders to do anything other than what's expected of them in terms of approved business building methods, involvement in other business ventures, and even expectations around private personal conduct.
Therefore, in many organizations, both the company and/or its more powerful distributors may start monitoring each other’s behavior, both personally and professionally.
And the business rules at least—both spoken and unspoken—keep people from innovating and trying new things.
The fear from the company, or top distributors' perspective is that, if one of their leaders is building in a way that isn't “approved” by the master distributors or company, other lower level distributors will catch on and might start mimicking “unproven” strategies, putting in danger the focus, unity, and production of the organization.
On its face, I can understand this perspective, but as is predictable, innovation is likely to happen at a snail's pace in many of these organizations as the leadership is sacrificing the potential effectiveness of lower level distributors in a rapidly changing market for the sake of maintaining slow and steady growth (i.e. protecting their incomes instead of the risk that comes with trying new methods).
You’ve probably heard in network marketing…
“We want only to teach you what's proven”
“Follow our proven system”
The reality is this:
Being small in network marketing gave me, and gives you, an advantage: the flexibility to try new things…
New things the big guys are either too cynical or are too afraid to try for fear of how they will be judged or fear of jeopardizing their incomes.
When you're small and you start doing stuff online no one bothers to notice you.
Maybe your immediate upline will notice something, but your company's not going to come down after you because you don't have enough influence in the company yet and don't have anything to lose.
That was great for me.
Once I realized being small gave me an advantage, I was able to explore things like “attraction marketing” and could learn to build my business online without too much unwanted attention coming my way.
I was able to attend live events and seminars about how to build my business online.
When you're small and you attend an event outside your company, no one cares if your picture shows up on social media.
For myself, I was able to build my online presence via my website and social media before anyone was the wiser.
And here are my results…
Two years after discovering these online network marketing strategies and exploring digital marketing, I…
One of my sources of income is network marketing, but the other sources are affiliate marketing, forex, and app customer service.
This type of diversity is important, but it also allows you to provide more value to your prospects.
For example, those additional income sources allowe me to monetize the people who say “no” to my opportunity.
Maybe they want to build their own network marketing business in a different company or just aren't interested in mine, but they still see value in what I'm doing and want to remain connected.
Regardless, I'm able to make money and serve people in sevveral different ways.
That's powerful and that's a lesson for you here…
You have an advantage if you're small because no one's going to notice you, so you literally have nothing to lose.
You basically have very little to lose in terms of your actual business.
In other words, if you're afraid of what your upline is going to think because you're doing certain things online…guess what?
That’s a made up fear if you don't have a big income yet to lose.
And even if you do have a little bit of an income going, that's still not a reason to restrict yourself.
Now, I'm not a full fleged Darwin fan, but you're probably familiar with his concept of the “survival of the fittest.”
The fittest were the most adaptable.
The fittest weren’t the strongest or the biggest.
Otherwise, the dinosaurs would still be around, right?
Only the adaptable survive.
The key to winning in any business, including network marketing, is how flexible you are in responding to the changes in the marketplace, the environment, and the technology that's available.
Being the fittest is about adaptability.
And the reality is the struggle for survival.
…what's needed is more curiosity and less arrogance.
Unfortunately, there's a lot of certainty, as opposed to clarity, among network marketing’s top earner circles.
Many top earners think that because they successfully built their businesses, they know the RIGHT way.
That's not necessarily true because the number one constant in business is what?
And many big companies and many top earners especially lack curiosity.
To survive, curiosity and less of a need to be right is what's required.
And asking better questions with fewer answers in a changing dynamic.
The reality is that the marketplace is always changing.
Those who have been in network marketing over the past five years know how quickly things have evolved by using technology and social media to communicate and build organizations.
All of that is changing very rapidly.
We can’t rely on our triple ambassador, who built his business 30 years ago, for answers to these kinds of changes.
Industry veterans do offer a lot of insight in terms of the fundamentals and leadership.
But ultimately, when it comes to technology & innovation, those insights are going to come from the field.
Your advantage in being small is that you can innovate and make mistakes without fear of repercussions from master distributors or the company.
Now, before we proceed, I have a warning.
Even though being small has an advantage, you can lose that advantage if you're not careful.
'Small' destroys its only advantage by trying to mimic the big guys and follow their rules.
You're will destroy your advantage if you always try to “toe the line.”
You must be willing to innovate and stay on the cutting edge of what's currently working—not only in network marketing but in ANY business.
And sure, maybe you already consider yourself a “rebel,” but we're not being rebels to try to separate ourselves from the industry.
We're being rebels to IMPROVE the industry and the profession.
We're ultimately being disruptive for the cause of good.
So you can stay home with your kids, rather than out doing home parties and home meetings, or hotel meetings, or being a “mall shark” like my friends Whit and Cari Higham talk about.
You can build this business from home with your kids playing five feet away from you.
That's the advantage I'm sharing with you: the ability to adapt to a changing environment; so if you want to be a stay-at-home parent, you can make it happen.
Likewise, if you're a busy professional and you work long hours…What's the ultimate way for you to build a business in the network marketing space?
By carving out a couple of hours a week and being able to do it from your phone or your computer, of course!
That's the flexibility and adaptability that the attraction marketing strategies I'm using to build my small business into a tailored lifestyle can provide.
So if you'd like to learn more about effective marketing methods that let you thrive even when small…
You’ll learn about all the specific tools and techniques you can use to connect with prospects on social media, so you'll never have to chase anyone, pester friends or family, or face rejection ever again.
These methods allow you to build your business automatically—where people will reach out to you (instead of you having to reach out to them).
The bottom line is that, in today’s day-n-age, you don’t ever need to cold prospect to build a successful business!
You can take advantage of these methods starting today—no matter how much (or little) online recruiting experience you currently have.
And once you learn these online ‘attraction marketing' skills…
People will be attracted to your leadership and WANT to join you as a result!
So if you’re ready to get started…